The steps of the path
3. Build a brand identity and start promoting
Description
Now it's time to get ready to present yourself and your project to the world. Over to you, creatives!
Finding a unique way to grab people's attention, sharing the inspiring values behind your goal, and using images and logos that reflect your project and add appeal to your perks will go a long way toward the success of your fundraiser.
In this step, you'll learn more about branding, promotion and communications.
Your mission
Using the project creation form and tools provided, fill out the page about your fundraiser for The Project Factory site and decide how you want to get the word out to the people you know.
Learning supports
Suggested activities
Create your brand image.
Brand identity.pdf
Communicate effectively with your supporters to promote your fundraiser.
Fundraiser promotion.pdfCreate promotional email templates.
Promotional email templates.pdfWrite a press release.
Press release.pdf
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